1995 - 2017
The design curriculum at undergrad school opened the doors of imagination for me. Starting out with communication design as my major, I was exposed to its various niches such as graphic design, space design, visual merchandising, advertising, and photography, among the many more. The journey wasn’t just about classroom learning any more. My family trips proved to be a boon to my passion. Experiencing the multi-cultural diversity, I learnt to be observant about my surroundings – absorbing the beauty of the architecture, the design motifs, the color combinations and the style of communication among many others.
My passion for art and design started as a co-curricular activity in my school and later in 2011, I got the opportunity to choose a design class as a part -time activity. The weekly 4 hours those were spent in close association with design proved to be a life-changing experience for me. Being presented with various real- time case studies and assignments dealing with the most ordinary objects – I began to appreciate design in its minutest form. I learnt to understand the theories of color by closely observing nature, its seasonal cycles and life around me. I became aware of the importance of the golden ratio in design by studying the paintings of maestros like Leonardo Da Vinci, Botticelli and Michelangelo. The design curriculum at school opened the doors of my imagination
Design is not merely my career choice but a way of life. Even after ten years down the line, I can clearly see myself as being excited and intrigued by design details in the tiniest of ordinary pieces around me as of today. In this context, I would definitely agree with my idol, the iconic Milton Glaser, when he said that “There are only three responses to a design – yes, no and Wow! And Wow is what I aim for.”
2017 - PRESENT
The comprehensive course at Parsons has exposed me to processes of ideation, prototyping, design research and ethnography, and collaborative work and service design frameworks. Along with a focus on being empathetic to users, I am learning to analyze quantitative data to provide statistical insights and design, user research in an efficient and coherent manner. I look forward to practicing this analytical muscle, while being able to connect the dots in a holistic manner to create meaningful insights. With a background in working across diverse workspaces such as corporates and startups, I have learned the art of managing people and work simultaneously. I am a quick learner, high-energy, confident professional with an infectious enthusiasm to work as a part of a team. For me, the success of the team matters before personal growth. I believe in a systematic and organized manner of working so as to manage work and personal life effectively.
This image illustrates the design process I tend to refer while dissecting and analyzing challenges at hand. Though they maybe called by different names for different stages by different people, the principles of design thinking approach remain at its heart.
"Good Design gives people what they say they want, Great Design solves people’s problems in unexpected ways"